1. When you lodge a complaint with the ARB we request certain information. This is to ascertain, as far as possible, that you are a real person, that you are not a competitor pretending to be a consumer and that multiple complaints do in fact come from separate individuals.
  2. We share your name with the Advertiser against whom you complained, and we publish your name in our decisions, if the matter reaches that point. If you do not wish for this to occur, you need to withdraw your complaint.
  3. We do not share any of your other information without your permission.
  4. Your information is securely stored on our server.
  5. You may at any time request details about what information we have about you.
  6. We may from time to time use your information to examine complaint trends based on demographics. In doing so, we will at no time link your name to such trends analysis.
  7. You may at any time before a decision is made, withdraw the complaint and ask us to erase your data.
  8. However, once a decision is made, we are required to keep a full record for our legal protection in the event that the matter is challenged at a later stage.
  9. You may contact info@arb.org.za for any information in this regard at any time.

Consumer protection through responsible advertising

ARB logo



[3 weeks, 6-7 hours per week]

Responsible Advertising is an online micro course powered by the Red & Yellow Creative School of Business. It’s designed to give you a thorough understanding of the Code and so that you can avoid misleading claims in advertising.

Who is this online micro course for?

If you’re a marketing, media or advertising professional looking to understand how to navigate issues relating to Intellectual Property law in the advertising context, this is the course for you.



What are the benefits of completing this online micro course?

As a professional, you’ll have the confidence and expertise to speak out when recognising unethical advertising, and be able to create your best work.

What are the benefits for my organisation?

MAC Sector businesses can recognise the price of this course towards their RSM spend for B-BBEE purposes. Your teams will also be officially certified in Responsible Advertising.

Make sure your teams are compliant in navigating the complex world of advertising with this essential training.



This value added service is available to both our Funders (at a discounted rate) and representatives of the marketing and advertising industries.


The training can be in-person if done in Johannesburg*  or online. There is no limit on the number of attendees, although the smaller the group, the more time for in-depth Q&A.

The first basic presentation is an ARB 101 with Q&A afterwards. It covers what we do, how we work, FAQs and the basics of the Code of Advertising Practice. Thereafter, new “general” training sessions will be offered periodically through the year.

*If outside Gauteng, travel expenses will be added to the cost.



Bespoke training would be tailored to cover a specific topic or topics of relevance to your company.

Training Module Cost to Funders Cost to Others
General Presentation (ARB 101) Free - up to 3 sessions per year R5,000.00 excluding VAT
Bespoke training to suit your needs R5,000.00 excluding VAT R10,000.00 excluding VAT



social media icons

Protection of your personal information

All content © Advertising Regulatory Board, 2023. All rights reserved.

NPC 2018/5288775/08

Website by Gendel Interactive