The ASSOCIATION FOR COMMUNICATION & ADVERTISING (ACA), in cooperation with the ADVERTISING REGULATORY BOARD (ARB), offers a Copy Advice Service, to help advertisers, advertising and communications agencies, and marketers identify potential compliance risks before advertising goes live.
Offered independently by the ACA and aligned to the advertising codes administered by the ARB, the service provides practical guidance to reduce the likelihood of complaints, delays or adverse rulings.
AVAILABLE OPTIONS
Two options are available:
1. Basic Assessment – a high-level traffic-light review (green / amber / red) highlighting potential compliance concerns without rewriting the work.
2. Detailed Opinion – deeper analysis with practical guidance, suggested amendments and compliance recommendations (charged hourly).
Copy Advice provides an informed, independent opinion from experienced specialists, but does not replace the advertiser’s responsibility for compliance or guarantee immunity from complaints. It's also a core pillar of self regulation.
Members of the ACA and funders of the ARB qualify for a reduced rate for these services. For more information follow the link below.
CONTACT US
We're working on a hybrid model and we're all in the office at different times.
Block 4, Albury Office Park
1 Magalieszicht Avenue
Dunkeld West
Johannesburg South Africa
+27 (0)11 593 3104
info@arb.org.za
