RESPONSIBLE ADVERTISER,
ADVERTISING AGENCY
& MEDIA COMPANY

The Responsible Advertiser and Agency campaigns seek to ensure support for the jurisdiction of the ARB. To start, one must understand our relevant constituencies.

MEMBERS are industry bodies that bind their members to the jurisdiction of the ARB.
FUNDERS are entities that are financially supportive of the ARB.

RESPONSIBLE ADVERTISERS

These are marketers who have committed themselves, whether through membership of a member body or by signing a pledge – through their own sense of ethics – to being bound by the jurisdiction of the ARB and committed to ethical, consumer-centred advertising. Importantly, consumers know that when they interact with these companies and brands, they can expect ethical and honest advertising from advertisers committed to the principles of self-regulation and consumer protection.

RESPONSIBLE AGENCIES

These are advertising agencies that have undertaken to bind their clients to the Code of Advertising Practice, and to assist the ARB in identifying whether or not a specific brand is bound.

RESPONSIBLE MEDIA

These are media companies who have committed themselves, whether through membership of a member body or by signing a pledge – through their own sense of ethics – to being bound by the jurisdiction of the ARB and committed to ethical, consumer-centred advertising. Importantly, consumers know that when they consume media content published by these companies and brands, they can expect ethical and honest advertising from advertisers committed to the principles of self-regulation and consumer protection.

The following companies have pledged to be bound as RESPONSIBLE ADVERTISERS