Consumer protection through responsible advertising
What can I complain about?
How much will a business competitor pay?
The ARB charges filing fees when a business lodges a complaint against another business. Marketers who fund the ARB pay a lower filing fee than marketers who do not fund the ARB. To benefit from the lower fees, the marketer must have paid at least one cycle of funding before lodging the complaint.
|FEES FOR ARB CONTRIBUTORS||FEES FOR NON-CONTRIBUTORS|
|ZAR Ex/In VAT||ZAR Ex/In VAT|
|Advertising Appeals Committee (AAC)||40,000||46,000
|Application for suspension of ruling||10,000||11,500
|Arbitration (Filing fee plus arbitrator fee)||10,000
The successful party in an Advertising Appeals Committee (AAC) matter receives a R30,000 refund, and for a Final Appeal Committee (FAC) matter a R40 000 refund – regardless of whether they are a contributor or not.
Consumers are not required to pay a fee to lodge an appeal, and Respondents will not be required to pay to oppose consumer appeals.
What will happen if my complaint is successful?
The ARB’s media members and affiliates will be asked to stop carrying the particular advertising. If the advertiser is a member, they will also be told to stop running the advertising. Often, an advertiser who is not a member will nonetheless comply with the request.
We will NOT get you the advertised product at the advertised price; nor will we procure you a refund.
When can I expect a decision?
We aim to finalise your file within a maximum of 30 days. Sometimes a matter becomes complicated, and the resolution takes longer.
54 Queens Road Bryanston Sandton 2191 South Africa
The Advertising Regulatory Board – NPC 2018/5288775/08